Insight: Eyesight is simply important, and buying contact lenses should be just as simple and affordable.
Idea: What you see isn't always what you get.
I was the director on these spots. I helped push the storytelling of the final executions.
Producer: Jacen Christensen
Copywriter: Wilsynn Wheat, Will Hayden
Art Director: Scott McIntosh
Director: Jason Murray
Director of Photography: Bentley Rawle
David Pierce: Editor
Sound Design: Chance Hansen