Dr. Scholl's
With a new bouncier, springier insole we wanted to showcase the Gel in visceral way that the brand has never done before.
These are some of the style frames we created with Framestore in order to develop the idea of creating a gel world filled with visual metaphors for the new gel insoles.
We produced the 15s OLV in a modular way comprised of 2 second shots that could be reconfigured for 6s bumpers and social posts with various CTA's.