CLARITIN | OUTSIDEOLOGY
Kids are only spending 4-7 minutes outside every day... Claritin asked us to help change that.
We set out to make the outside the most unboring place ever by launching The Outsideologist Project. What's an Outsideologist? It's a new generation kids exploring a world of wonder right outside their backdoor.
We worked with Mophonics to compose a custom song that would make kids giggle, but also hopefully not annoy their parents to death. Then partnered with ATK PLN to craft the animation. We chose to build live miniature sets in order to create a tangible and familiar feeling, but then used wild 2D animation on top of that inspired by the creative imaginations of kids... ya know, the kind of imaginations that say squirrels can have racing stripes, and rabbits eat their poop with a spoon, obvi.
BACKYARD RANGER CHATBOT
Enjoy some process imagery, design iterations and set details. 🤓
CW: Tanvi Tandon
CD: Manuel Torres Kortright, Gloria Dusenberry
ECD: Susan Treacy
Producer: Chris Totzke