Insight: The homeless have no cash, but neither do millennials. 

Idea: Venmo the homeless directly. We created a stunt and video that launched The Utah Food and Care Coalition's Venmo account.
This was awarded a Gold Regional Addy
Creative/Director/Editor: Jason Murray
Copywriter: Wilsynn Wheat
Art Director: Keith Read

Follow-up Campaign
We also won $500 in the Changemaker competition of the Peery Film Festival, so we donated the money for the budget of a follow-up campaign. We selected a group of junior students who made this: